I worked as an on-call copywriting resource for Best Buy Canada during a very busy 10-month or so period for their marketing department. I worked directly with marketing executives as well as the in-house Creative Directors on numerous projects – working with the distinctive Best Buy tone of voice and brand feel –  including:

  • Taglines for gift card carriers (later used in their gift card TV campaign)
  • Posters, banners, a brochure, video script and take-away leaflets for a recruitment campaign
  • Micro-site web copy for Best Buy Visa, Reward Zone, Jazzfest, Back to School and other promotions
  • Promotional and Reward Zone member emails
  • In-store and mall signage

Role:

  • Copywriter

Link: Best Buy Canada