For this project through Hank Studios, I was asked to take the character Brad Beth and write copy that introduced the character – Brad, the problem – his bad breath, and present the solution – PowerDent Multi. It’s a lighthearted way to sell power toothbrushes to the increasing number of younger people who wear retainers.

I also wrote new copy for the Powerdent Multi microsite – – and the parent site –


  • Copywriting
  • Web editing
  • Content strategy

Link: Brad Beth campaign microsite