With the help of an engaging microsite produced by Cossette ad agency, the Sauder School of Business marketing team asked their audience to rewrite the rules of business. I worked on the client side on the 2012/13 and 2013/14 campaigns as web editor and one of the writers as part of the content strategy campaign team, editing and writing copy and content, and contributing ideas for the broader social media campaign, videos and associated campaign elements.
- The “unlecture” takes centre stage
- Using analytics to save money and lives
- Managing a $4.8-million portfolio, Sauder students are learning the risks of business
- Web editing
- Content strategy