Previously marketed as a dehumidifier for boats, Dryzone Air now wanted to expand into the building, home and other markets. That meant a real change in tone and content for this new website. The aim of the copy was to be benefit-driven and informational, but without using ‘scare’ tactics. And tied together with engaging headlines and an accessible ‘chunked’ format for the content.

Role:

  • Copywriting
  • Content strategy
  • Web writing
  • Tone of voice

Link: Dryzone website