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I’m a freelance copywriter and content strategist in Vancouver, BC with 20+ years of experience working on a range of digital and print content projects.



The what

Web writing & UX writing

Content writing

Web content strategy / content planning

Conversion copywriting

Writing training

The how

Plain language

Clear, concise copy

Creative thinking

Web writing best practice

Web content strategy best practice

The why

20+ years experience

Professional work at reasonable rates

Broad industry experience (agency & client)

Down-to-earth approach

Journalism and copywriting background

Some recent work

No hand-holding required

“Whatever we throw at Rob, he can handle. We have a large, complex, and often-changing marketing department, so having a professional like Rob to quickly understand a project, deliver on time, and be there when we need him has been a godsend. His ability to deep-dive into a project and understand our customers’ needs as well as our internal writers, without any hand-holding, makes him a valuable extension of our team.”

— Symon More, Resource Manager, Hootsuite

Need writing and content strategy support?

Get in touch any time for more info about my experience, availability and rates. I’m always happy to chat informally about your next project, and provide a quote and thoughts on approach.  |  604.842.8979