Experience.

“A writer is working when he’s staring out of the window.” So said someone called Burton Rascoe. I’ve been staring out of windows for 20+ years now.

Senior writer

I’m a senior writer and content professional who can bring years of experience in several disciplines to your projects:

Copywriting for web and print (15+ years)
Writing for content marketing (15+ years)
Direct, email and conversion copywriting (5+ years)
Editorial management (5+ years)

Web content strategist

Core editorial skills gained as a Managing Editor for customer magazines published by banks, retailers, universities and others now come in very handy when helping clients plan and deliver content for websites. I have around 10+ years as a web content strategist, covering:

Website content planning (including information architecture)
Content design, delivery and governance

Writing instructor

I developed and teach three online courses through UBC Extended Learning:

I also teach UBC’s Introduction to Copywriting course. All four courses are available four times a year.

Professional bio

I have freelanced for 8+ years, providing writing, editing and content strategy services in Vancouver to digital and design agencies, as well as direct to organizations.

My career in content has taken me from journalism to publishing to marketing to copywriting. Luckily, the skills, instincts and experience gained in these areas are proving very useful in today’s content-first environment.

Other writing

I’m very interested in creative non-fiction, and have a couple of publishing projects on the go in the sports, writing reference and travel genres that hopefully might see the light of day. I’m currently a student on the low-residency MFA in Creative Non-fiction at King’s University, Halifax, due to graduate in 2025. In the meantime, The Complete Residents’ Guide to Vancouver (co-author) and a ghost-written guide called Blogging for Business (one of if not the first on this topic from around 2004/5) are the only published books I can show my kids.

Need writing and content strategy support?

Get in touch any time for more info about my experience, availability and rates. I’m always happy to chat informally about your next project, and provide a quote and thoughts on approach.

rob@tincancommunications.com | 604.842.8979