Work.

“Content informs design; design without content is decoration.” – Jeffrey Zeldman

Most of my experience is in education, healthcare, government and public sector, SaaS, small business, finance, and tech. Please get in touch for more information about each project, or see a smaller selection of recent work with project details at www.tincancommunications.com. More long-form stuff is at workwithrob.contently.com.

Copywriting for the web

Keep it clear and concise | Communicate the right messages in the right places
Enhance user experience | Inspire action | Maintain brand voice | Make a connection

Web content strategy and planning

Capture the current state | Get recommendations for future state
Organize content to be found | Create content templates | Deliver, manage and govern content

Long-form content writing and editorial

Tell a story | Reach an audience | Drive web traffic & social engagement
Deliver useful information | Solve customer problems | Communicate brand essence

Print

Brochures | Direct mail | Annual reports
Marketing collateral | Ads | Magazines and newsletters

Video

Tell a story | Solve a problem | Explain a solution
Deliver information in an easy-to-consume and engaging way